News

Rural Bank to launch first ad campaign since rebrand

Rural Bank, the rural and regional bank, is launching a national advertising campaign led by new TV ads using imagery capturing farming life in Australia.

The campaign, created by Nicknack, comes six months after the bank unveiled a major rebrand, changing its name from Elders Rural Bank and overhauling its brand identity.

Nick Price, Nicknack creative director, said that a key objective of the campaign was to bring attention to the seasonal changes that impact agribusiness.

Creative will appear across regional television networks and will be supported by press advertising in rural press publications nationally.

Credits:

  • Agency – Nicknack
  • Creative Director – Nick Price
  • Art Director – Jonathan Pagano
  • SeniorCopywriter – Peter Rufus
  • Project Manager – Bianca Lepore
  • Production company – Spirit Films
  • Director & Cinematographer – Ernie Clark
  • Producer – Emily Green
  • Editor – Dale Roberts
  • Sound Editor – Martyn Zub
  • Camera Assistant – Mark Cowley
  • Sound Recordist – Will Sheridan
  • Grip – John Smith
  • Background score – Luke Godson
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