How Russia could manage @sochiproblems

Alex Hayes

February 10, 2014 11:07

As thousands of journalists and competitors take to social media to vent their frustration at the Winter Olympics Games facilities Karalee Evans takes a tongue-in-cheek look at how Russia could manage the situation.

Thanks to the number of socially-literate journalists, the problems of Sochi’s 2014 Winter Olympics are trending online and go beyond questionable figure skating routines. The Twitter account @sochiproblems rose to thousands of followers in minutes and is now tweeting to over 330,000 people. And you know it’s not going away when clone accounts pop up getting in on the action.

Evans

A quick Google search will pull up thousands of results under “weird Sochi”. Type “Sochi Problems” and hundreds of listacles curating the best of the worst of Sochi fill the results.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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1 COMMENTS

Paul 13 Feb 14

Looks like the Russians boughtthe problem out the @sochiproblems twitter account. If now sings Olympics events and branded up with official Olympic graphics.

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