F.Y.I.

RyanCap and SCA partner to enhance LiSTNR app

RyanCap’s Foxcatcher platform has partnered with SCA to strengthen the LiSTNR app, by using first-party audience data.

The announcement:

RyanCap’s Foxcatcher announces a new partnership with SCA to enhance media planning on SCA’s LiSTNR app based on first-party audience data, unlocking actionable campaign delivery and engagement insights for future campaigns.

By leveraging Foxcatcher’s proprietary platform, WorldView, and LiSTNR’s first-party audience data, the partnership unlocks strategic insight into customers’ offline behaviours and content consumption, enabling cross-channel campaigns to reach target audiences.

WorldView is a marketing-focused CDP connecting brands with customers and media by implementing a single pixel. This solution does not require collecting personal or sensitive information, providing the highest data privacy and activation at scale.

Following successful beta testing, the companies have achieved a high audience match rate enabling advertisers to plan audio campaigns around content, channels, and devices known to index highly to their target audience and customers. Furthermore, brands benefit through the ability to reduce wastage by targeting cohorts of customers most closely aligned with their products and services, and the potential to activate their marketing strategies informed by their own customers.

Foxcatcher managing director, David Gaskill, said: “Having unlocked compatibility between WorldView and the LiSTNR, we are pleased to offer the opportunity for brands and advertisers to activate first-party audience-powered digital campaigns at scale. The impact of a multi-channel strategy underpinned by first-party audiences and customer value is regularly achieving over 29% greater performance outcomes compared to standard prospecting.”

SCA head of digital ad product & operations, Jonathan Mandel, said: “We’re delighted to partner with the Foxcatcher team to enable brands to utilise their own audience data to plan, target and analyse their campaigns. As an all-day companion medium, audio unlocks a unique benefit to brands in understanding customer journeys and consumer behaviour. As Australia’s largest and fastest growing commercial digital audio network, LiSTNR’s ‘BYO data’ offering will help deliver further improved outcomes for brands.”

Source: RyanCap

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