SA Department of Human Services shifts narrative around people with a disability

The Government of South Australia’s Department of Human Services has launched a new campaign challenging viewers to shift the narrative around disability, defining people by who they really are, rather than their disability.

Created by Showpony Adelaide, “See Me for Me” poses that when we define people by their disability, we marginalise their feelings, interests, dreams and desires. In highlighting the unexpected interests of people with a disability, the Department of Human Services sought to improve community perceptions and understanding while bringing their vision for an accessible and inclusive South Australia to life.

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