SA Health urges Aussies to think positively about mental illness
303Lowe is behind a new campaign for South Australia Health that encourages people to think positively about mental illness.
Derek Wright, SA Health’s executive director of Mental Health and Substance Abuse, said: “We anticipate that the far-reaching scope of this campaign will spread the message of understanding and help South Australians better empathise with those around them.”
The campaign will be running across press, outdoor and online.
Credits:
Amanda Stewart – Senior Communications Advisor, SA Health
Michael Sequeira – Creative
Malcolm Maclean – Writer
Lauren Mestichelli – Business Manager
Jane Orchard – Group Business Director
Chantelle Edwards – Agency Producer
Andrew Nowrojee – Director
Beatrice Masia – Producer, Open Space Productions
Great work! Wonder if it was pro-bono?
these are great – simple but great execution.
Really nice work. Would be nice to see it go National.
Very nice! Natural and unforced
these ads actually make me wish i spent more time doing things to help real issues rather than what i actually do.
it would be a good feeling seeing the output from these and knowing they will actually make people think a little
Touching. Great beginning, don’t stop though.
These are fantastic. Well done to all involved.
Well done.
Simple, thoughtful, and very well executed.
Thanks for sharing.
Nice ads – really like them..
People shouldn’t be embarassed about mental illness and i think these ads help de-stigmatise it
Well done.