Saatchi & Saatchi NZ wins creative & strategy for Z Energy
New Zealand fuel distributor Z Energy with branded service stations including Shell and Chevron has appointed Saatchi & Saatchi New Zealand to its creative and strategy account.
The partnership will see Saatchi & Saatchi provide creative services across the entire Z platform, including brand, retail, digital, POS, content, social and CRM.
Z Energy chief customer officer, Figen Ulgen, said of the appointment: “We enjoyed the process of having some of the country’s best creative companies take a look at our brand and branded eco-system, and it was Saatchi that delivered on all fronts.
“We are now looking forward to the journey ahead.”
Saatchi & Saatchi NZ chief executive officer, Mark Cochrane, added: “Z Energy is an important organisation to all New Zealanders and we feel privileged to be working with them.”
“Together with MBM we are also excited by the opportunity of bringing Z the modular intelligence, capability, talent and technologies across the Publicis Groupe connected platform.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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