Saatchi & Saatchi Sydney pick up Silver Lion for effectiveness for OPSM’s Penny the Pirate

Saatchi & Saatchi Sydney have picked up a Bronze Lion in the Cannes Creative Effectives Lions category for Luxottica’s ‘Penny the Pirate’ campaign as M&C Saatchi Sydney and Fuel Communications were the only contenders to pick up a Gold Lion overnight.

Australia did better in the PR category, with M&C Saatchi Sydney and Fuel Communications taking home one Gold Lion and one Silver Lion for Optus’ Clever Buoy and Whybin\TBWA Group Sydney and N2N Communications picking up a Silver Lion for Airbnb Stay with Pride.

GPY&R Melbourne added two Bronze Lions to its tally, taking home the metal for its ‘Donation Posters’ work for Public Transport Victoria. It was the only Australian agency to pick up an award in the outdoor category.

In the Cannes Media category UM Sydney and Ogilvy Sydney were the only Aussie contenders to pick up a Silver Lion for their work on Coca-Cola South Pacific’s #ColourYourSummer campaign.

M&C Saatchi and Bang PR Sydney grabbed a Bronze Lion for The Blue Ball Foundation’s Play With YourSelf, with M&C Saatchi and Starcom MediaVest Group Sydney also taking home a Bronze Lion for Clever Buoy for Optus.

GPY&R Brisbane and GPY&R Melbourne were recognised for their Melanoma Likes Me campaign for Melanoma Patients Australia while Leo Burnett Sydney and Mediacom Sydney scored a Bronze Lion for the Shine campaign for Canon.

Australia also scooped gold in the Young Lions Media category, with Jack Smyth, communications strategist from Initiative and Chris Colter, strategy director at UM, named the winners at an awards ceremony overnight.

The duo were representing Australia after having won the 2015 Australian Young Lions competition run by News Corp Australia.

Briefed on Sunday, the pair were given 24 hours to respond to a brief which was to come up with an innovative media campaign that will inspire at least 20 high net individuals to join the Malaria No More campaign.

“We were excited just to be here, winning in Australia was our big win. But this – it’s the icing on the icing,” said Colter in a statement.

“We are absolutely blown away, this is such a proud moment for us,” added Smyth.


The winners:

Creative Effectiveness:

Bronze Winners
Saatchi & Saatchi Sydney, Luxottica, Penny The Pirate


Bronze Winners
GPY&R Melbourne, Public Transport Victoria, Donation Posters


Gold Winners
M&C Saatchi Sydney / Fuel Communications, Optus, Clever Buoy

Silver Winners
M&C Saatchi Sydney / Fuel Communications, Optus, Clever Buoy
Whybin\TBWA Group Sydney / N2N Communications, Airbnb, Stay With Pride

Silver Winner
UM Sydney / Ogilvy Sydney, Coca-Cola South Pacific, #ColourYourSummer

Bronze Winners
M&C Saatchi Sydney / Bang PR Sydney, The Blue Ball Foundation, Play With Yourself
GPY&R Brisbane/Melbourne, Melanoma Patients Australia, Melanoma Likes Me
M&C Saatchi Sydney / Starcom MediaVest Group Sydney, Optus, Clever Buoy
Leo Burnett Sydney / Mediacom Sydney, Canon, Shine

Young Lion Media Gold winners: Jack Smyth and Chris Colter


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.