Saatchi & Saatchi wins Bank of Melbourne from Ogilvy
Creative agency Saatchi & Saatchi has won the Bank Melbourne account from rival Ogilvy, Mumbrella can reveal.
The bank confirmed the major account move this morning with a spokeswoman saying: “Bank of Melbourne is at an exciting point in its evolution.
“After launching the brand and working with Ogilvy for almost four years we recently appointed Saatchi & Saatchi as our main creative agency to support us through our next phase.
“We look forward to working with Saatchi & Saatchi as we grow the brand and help support the prosperity of Victoria’s people, businesses and communities.”
Oglivy and Saatchi & Saatchi has been contacted for comment. It is understood that the decision was made late last year.
The loss for Ogilvy comes on the back of last year’s decision by the agency not to repitch for the high profile Vodafone account. However it did retain the Mini creative account late last year.
Nic Christensen
Congrats to the new agency.
For what’s it’s worth I opportunistically registered bankof.melbourne when the new domains came out last year.
I’m willing to part with it for a fair price.
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Wow big deal for Ogilvy. Did they even see it coming?
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