Saatchi & Saatchi wins Big W

Tim Burrowes

February 15, 2012 1:26

Saatchi & Saatchi is back in the retail business after picking up Big W.

The win is the first major one in at least a couple of years for the agency which is currently making a fresh start under new CEO Michael Rebelo.

The Big W win partly makes up for the loss of David Jones in July 2010.

The change comes as a major blow to Y&R Group’s Ideaworks.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising BIG W Saatchi & Saatchi

5 COMMENTS

Congrats 15 Feb 12

Nice to see S&S back on their game!

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Curious 15 Feb 12

Hey Tim, who was the pitch consultant on Big W?

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mumbrella 15 Feb 12

Hi Curious,

I’m afraid I don’t know.

Cheers,

Tim – Mumbrella

N 15 Feb 12

Very excited for S&S!

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MDH 8 Mar 12

I worked on this pitch. Was interesting.

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Saatchi & Saatchi wins Big W

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