Saatchi & Saatchi is back in the retail business after picking up Big W.
The win is the first major one in at least a couple of years for the agency which is currently making a fresh start under new CEO Michael Rebelo.
The Big W win partly makes up for the loss of David Jones in July 2010.
The change comes as a major blow to Y&R Group’s Ideaworks.
Rebelo said: “As soon as we heard that the Big W account was up for pitch we instinctively knew they were the right retail partner for us.
“Our appointment to such an iconic Australian brand is a great endorsement of the new team and momentum we’re building at the agency.”
The account begins immediately.
The most recent work from Ideaworks has been based aroudn the “Get it for less” positioning.