Saatchis hires new planning director O’Loughlin
Saatchi & Saatchi’s new CEO John Foley has started to replace the agency’s depleted upper ranks.
The agency revealed today that David O’Loughlin, national planning director at Whybin\TBWA\Tequila, will be joining the Saatchi & Saatchi Sydney in July. O’Loughlin will work alongside ECD Steve Back.
Foley said: “We interviewed fantastic overseas based candidates, but Steve and I knew we’d found a truly world class planning director in David right here in Sydney. Not only is David going to add real value to the relationship with our clients, he will play a key role in helping lead this agency into an exciting new era.”
Back added: “He has an extremely refreshing and uncomplicated view about the integral role planning plays in delivering breakthrough communication.”
Before Whybin\TBWA, O’Loughlin – from Adelaide – spent six years abroad working in the UK, Canada and the US.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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