Saatchis hires new planning director O’Loughlin

Tim Burrowes

April 29, 2009 11:52

Saatchi & Saatchi’s new CEO John Foley has started to replace the agency’s depleted upper ranks.

The agency revealed today that David O’Loughlin, national planning director at Whybin\TBWA\Tequila, will be joining the Saatchi & Saatchi Sydney in July. O’Loughlin will work alongside ECD Steve Back.

Foley said: “We interviewed fantastic overseas based candidates, but Steve and I knew we’d found a truly world class planning director in David right here in Sydney. Not only is David going to add real value to the relationship with our clients, he will play a key role in helping lead this agency into an exciting new era.”

Back added: “He has an extremely refreshing and uncomplicated view about the integral role planning plays in delivering breakthrough communication.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.