Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’
Toyota has unveiled a new campaign promoting its family land-cruiser, the Prado.
https://www.youtube.com/watch?v=OMdE1-g1XPY
The commercial, by Saatchi&Saatchi, features a family of four camping and off-roading in the new Prado, ending with the tagline ‘New-look Prado, a great place to raise a family’.
Credits:
- Executive Creative Director: Damon Stapleton
- Creative Director: Steve Carlin
- Senior Copywriter: Steve May
- Senior Producer: Kate Gooden
- Director: Adam Sevens
- Producer: Mark Foster
- Prod. Co: Robbers Dog
- Group Business Director: Ben Court
- Senior Business Director: Amy Turnbull
This ad has been on TV for weeks, Mumbrella….
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