Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’

Toyota has unveiled  a new campaign promoting its family land-cruiser, the Prado.

The commercial, by Saatchi&Saatchi, features a family of four camping and off-roading in the new Prado, ending with the tagline ‘New-look Prado, a great place to raise a family’.


  • Executive Creative Director: Damon Stapleton
  • Creative Director: Steve Carlin
  • Senior Copywriter: Steve May
  • Senior Producer: Kate Gooden
  • Director: Adam Sevens
  • Producer: Mark Foster
  • Prod. Co: Robbers Dog
  • Group Business Director: Ben Court
  • Senior Business Director: Amy Turnbull

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