Sabrina Carpenter fronts Samsung campaign via We Are Social Australia

American actress and singer Sabrina Carpenter has fronted a new global social campaign for Samsung, created by We Are Social Australia.

As part of the campaign, Carpenter gifted three pairs of super-fans with original songs about their friendships, as well as a Samsung Galaxy gift.


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A post shared by Sabrina Carpenter (@sabrinacarpenter)

The post sees best friends Lee and Sofia reunite for the first time in two years. Living 645 kilometres apart in Sweden, Lee and Sofia find comfort in one another’s company over hours spent dining together on video calls, phones propped up and balancing against household objects.

We Are Social Australia executive creative director Edu Pou said: “We found a creative partner in Sabrina, she’s eager to celebrate the lives of her fans and share the spirit of gifting between friends. These are real stories, turned into incredibly rich songs with an artist’s genuine creative team, brought to life with industry-best creatives and gifted back to the fans, who’ve generously shared their authentic, emotional responses with us.”

Carpenter commented: “My fans have been so supportive of me for so long. Being able to deliver gifts to them through music was a dream and partnering with Samsung allowed me to give the best holiday gift of all-time. The songwriting process was also very fun because I’m usually pulling from my own life. It was amazing to be given the chance to tell someone else’s story.”

The campaign is on both Carpenter’s and Samsung’s owned social channels, with paid media behind the campaign.

Carpenter has also joined Samsung’s influencer program #TeamGalaxy.



Digital Marketing Group: David Moon, Lea Kim and Jenny Junghee Yoo


Executive Creative Director: Edu Pou

Creative Partner: Bob Mackintosh

Copywriter: Nicholas Carolan

Art Director: Dean Mathers

Executive Producer: Thea Carone

Strategist: Jarryd Patel

Client Services Director: Kelly Spence

Senior Account Director: Hilary Jacobs and Nathan Higgins

Senior Account Manager: Polina Patroucheva


Director: Gia Coppola

Edit and post: Arc Edit

Sound design: Song Zu


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