Safework NSW avoids gore in new workplace safety campaign

March 9, 2017 1:05

Safework NSW has highlighted the simple dangers people face in the workplace in a new campaign which sidesteps the gore that has become the hallmark of workplace safety campaigns.

Safework NSW’s campaign features people looking out for themselves

The work, by Banjo in Sydney, will run through to the end of May and highlights the shortcuts people often take to make their work easier.

Anchored in the line “Safety Starts With You”, it highlights a series of examples where people put themselves in danger.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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