Sainsbury interview delivers for 60 Minutes as Nine cleans up Sunday night

Zoe Samios

September 25, 2017 10:54

Nine’s 60 Minutes interview with accused Colombian drugged smuggler Cassie Sainsbury was the show’s highest rating episode of the year – with 1.040m metro viewers.

The interview, which took place in a women’s prison in Colombia, placed second across all key advertising demographics – 16-39, 18-49, and 25-54s, just behind Nine’s 7:00pm offering, The Block.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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1 COMMENTS

Jo 25 Sep 17

Utterly fed up with Sixty Minutes paying large amounts of money to criminals and dubious characters.
The Baden-Clay mistress, Belle Gibson – and now Cocaine Cassie.
This is why I have steadfastly refused to watch it in years.
Advertisers should note this when they book media.

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