Virtual Workshop:
August 31 & September 1, 2020
Do you wish you were more confident engaging in conversations with clients looking to expand their digital strategy? Do you, or your company, struggle to keep up with the changing nature of digital media? If you work in accounts or sales for media brands or owners, Mumbrella’s Digital Sales Essentials workshop, powered by digitalbrief, will help to build your confidence in selling digital products. Over two full days of face to face training, review the strategies, products, trends, opportunities and challenges across the Australia digital media scene. Walk away with the confidence to hold strategic and meaningful conversations with your clients across digital marketing and media channels.
This has been a really great, engaging and informative workshop. Russ' storytelling style brings the content to life and makes it practical and applicable. Would highly recommend.
I have learned more in two days of training than in the multitude of the digital sales sessions I’ve been in over my eight year media career. My confidence in digital media sales has improved significantly.
Every subject covered was invaluable and I know I will be able to implement everything back into my role.
Even being in digital media for four plus years I still got so much out of this. Great to see things from another point of view and discuss changes in the industry.
Every participant also gains access to the workshop content online for a full 365 days after the course.
From a digital media sales perspective, we will review and uncover the major insights around strategic models and their impact on digital media.
Understand the changing trends within Australia’s digital media landscape so you can confidently pitch and position your product.
We review a common framework allowing you to dissect digital media value and transaction methods. The concepts communicated through this session are practical and applicable in any media sales position for years to come.
We review the major digital paid media products available in the Australia marketplace. How they are sold? How are they positioned? How can you position your product around them? Through this process you’ll go behind the scenes on some of the world’s most popular products.
Content-led products are very popular within the Australian digital media landscape. We review the three major types of paid media content marketing products to highlight the strengths, weaknesses, challenges and opportunities behind all. This session is packed with small and large budget examples, meaning everyone will leave equipped to apply this knowledge back at work.
Get an outline of the programmatic process and landscape so you can understand the major challenges of programmatic, from an unbiased source. Through the process, we highlight some of the major ad tech tools and processes, as well as get to the bottom of viewability.
Do you feel nervous presenting digital media reports? Are you overwhelmed with CTR, CPC and other jargon? Never feel the fear of presenting your digital media reports again by learning this simple six step process to digital marketing and media reporting. Integrate it into your sales process and you’ll have a greater command of this important step of the digital media journey.
You’ve probably never encountered some of the free and low cost marketing tools that we used to increase the efficiency of the sales process. We reveal some of the tips and secrets we’ve used for years that you can use day to day.
VIRTUAL WORKSHOP
Dates: August 31 & September 1, 2020 (Early bird date: August 24, 2020)
Registration: 8:45am
Duration of each day: 9:00am – 4:30pm
Digital Sales Essentials is a two-day intensive workshop developed by Mumbrella and digitalbrief. The course is focused on building digital media sales skills.
Formally established five years ago, digitalbrief works with agency networks, marketers and media companies to raise the level of digital capability, confidence and strategy within teams. Trainers working with digitalbrief have hands on agency experience, with a strong background in digital media, strategy and account management.
Mumbrella also offers the Digital Essentials course, focused on digital marketing.
About Russell Easther:
As the Founder of digitalbrief, Russ helps marketing and media professionals gain confidence and excel in digital media. He sees a big demand for digital training delivered by experts who can communicate digital concepts and strategies clearly. This has always come naturally to him and consequently he became a specialist digital marketing corporate trainer, keynote speaker, and consultant to media sales, agency, marketing and C-Level professionals around Australia. Russell prides himself with being up to date with all the latest trends, techniques, platforms, and channels in the digital landscape.
For the full detailed terms and conditions CLICK HERE.
If you work in the following roles across the outdoor, print, digital, retail and radio media landscapes you should attend Mumbrella’s Digital Sales Essentials:
– Account Managers
– Account Coordinators
– Commercial Directors
– National & State Sales Directors
– Digital Managers
– HR, Learning & Development
By the end of this workshop series, you will have an up-to-date working knowledge in selling digital media so you can:
– Better position your digital media products within the market
– Understand how competitive media products are positioned and sold
– Appreciate digital media buying considerations from agencies and direct clients
– Learn common digital sales objections and how to handle them
– Appreciate end client (marketing manager or small business) digital marketing challenges
– Appreciate digital planning considerations
– Learn the differences and application of digital media trading methodologies
– Strengthen digital media proposal brief response, strategy creation and end reporting
