F.Y.I.

Salmat appoints Karen Lewis in new digital role

Marketing services business Salmat has appointed Karen Lewis as its new head of digital & performance marketing.

The announcement;

KAREN LEWIS JOINS SALMAT IN NEW DIGITAL ROLE

Australian marketing services business, Salmat, today announced Karen Lewis as its new Head of Digital & Performance Marketing, further strengthening Salmat’s digital marketing capabilities.

Salmat’s General Manager, Marketing Solutions, Dave Webster, said, “Karen’s extensive agency and in-house experience, client focus and track record of driving real business results will set her and our clients up for great success. In this role, Karen will lead a well established team and oversee all activities related to digital and performance marketing to help our clients grow their businesses.”

Karen brings a wealth of experience from working in various global digital agencies and heading up digital marketing divisions across many industries including Financial services, Retail and Travel.

She has also held strong senior client side roles across her career which allows her to bring a customer centric approach to digital strategy and innovation across the Marketing Solutions team.

Karen also holds a Vice Chair and board member position at The Digital + Technology Collective, formally AIMIA, which is part of the Australian Alliance for Data Leadership network. An association leading and representing the Digital Industry in Australia.

“I am excited and thrilled to working with such a passionate team here at Salmat. I am very much looking forward to working with clients and demonstrating the potential of effective data driven digital marketing strategies ” said Ms Lewis.

From a company media announcement

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