Same sex couples share wedding day moments in latest Vote Yes campaign

Leo Burnett Melbourne has created a montage of same sex couples on their wedding day, sharing emotional moments of their family friends during different wedding ceremonies.

‘Vote Yes: For every Bachelor and Bachelorette’, premiered last night during the finale of The Bachelor.

Airbag, ARC Edit, Manimal and Nylon teamed up with Leo Burnett to produce the ad while Wrigley’s Extra donated the media placement.

Andrew Woodhead, creative director at Leo Burnett, said in a statement: “Choosing The Bachelor finale was a purposeful move to not only target a certain demographic, but to make the point that everyone should have the right to get married.”

Tim Gartell, The Equality Campaign Director, said opportunities like this help the campaign stand out and cut through the noise around marriage equality.

“Australians know this is about a fair go for all and allowing people to just get on with their lives with the person they love. Marriage Equality takes from no one and makes our country a fairer and more inclusive place to live.”

The campaign follows another Yes campaign which debuted on September 7 and featured Ian Thorpe and Russell Greene encouraging people to vote yes on their postal slips.

Credits:

• Client: The Equality Campaign
• Campaign Director: Tim Gartrell
• Campaign Director: Helen Ross-Browne
• Advertising and Brand Director: Kirk Marcolina
• Digital Campaigner: Steph Lee
• Media donated by: Wrigley Australia
• Marketing Director: Alison Levins
• Marketing Manager: Alexandra Hume
• Agency: Leo Burnett Melbourne
• Chief Creative Officer: Jason Williams
• National CEO: Melinda Geertz
• Creatives: Katarina Matic, Andrew Woodhead & Sarah McGregor
• Account Director: Rhys Thomas
• Senior Producer: Eliza Malone
• PR: Katy Denis
• Production Company: AIRBAG
• Director: Adrian Bosich
• Head of Production: Martin Box
• Post Producer: Nick Venn
• Production Assistant: Megan Glass
• Edit Company: Arc Edit
• Editor: James Ashbolt
• Editorial Producer: Olivia Carolan
• Editorial Assistants: Damien Magee and Lucas Baynes
• Grade/Online Company: Manimal
• Grade/Online: Ryan Brett
• Grade/Online Producer: Chelsea Nieper
• Sound: Nylon
• Music: Sarah Blasko/ Crowded House
• Media: Mediacom

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Airbag ARC Edit Leo Burnett Melbourne Manimal Nylon Vote Yes Yes campaign

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Comments: 1

Kate 15 Sep 17

Gorgeous ad! Makes the no campaign look even more pathetic.

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