Sammy Lewis joins HuffPost as commercial director

Sammy Lewis, REA Group’s group sales manager for NSW and Queensland, is set to join HuffPost as the company’s first in-house commercial director.

The news comes almost a year after HuffPost Australia said it would form its own dedicated commercial team. 

Lewis has been with REA since 2014, joining the company as account manager – media, before becoming a senior account manager, and then group sales manager for NSW and Queensland in 2015.

She has also worked with Big Mobile and Sensis Digital Media.

In her new role, Lewis will lead the agency sales managers on advertising and content solutions.

JJ Eastwood, HuffPost Australia CEO, said Lewis was an immensely talented digital sales leader.

“With branded content forecast to grow at 35% year over year for the next five years, Sammy is perfectly suited to help position HuffPost Australia as a leader in that space,” Eastwood said.

Lewis said of her appointment: “I have great admiration and respect for HuffPost, what they stand for and how they create authentic and empowering connections with their audience.

“I am very excited to be championing the HuffPost brand and joining a highly talented team. I look forward to leading the sales team and bringing new and evolved content opportunities to Australia’s leading brands and advertisers.”

Lewis starts at HuffPost on September 4.


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