Samsung and Optus partner on new music-led campaign via CHEP

August 5, 2021 2:12

Official Olympic partners Samsung and Optus have launched ‘Performance Enhancing Music’, personalised audio tracks scientifically designed to create the desired mental and physical response to help several athletes perform at their best during the games.

In Australia, the full tracks have been released via Spotify, while through SnapChat, stems of the tracks and can be personalised to create individual ‘Performance Enhancing Music’.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad campaign CD CHE Proximity CMO director of product marketing Eric Chou isochronic tone Jeremy Hogg Mel Hopkins Optus Performance Enhancing Music Richard Shaw Samsung