Samsung Australia educates businesses on mobile capabilities in new work

Samsung Electrics Australia has launched its new business campaign featuring a website, to educate Australian business audiences about mobile products and solutions.

The campaign aims to educate Australian business about Samsung’s mobile products.

Created by Iris Sydney, the ‘Your business, your rules’ campaign aims to showcase how Samsung’s mobile technology can help businesses.

The new ad features everyday Australians using Samsung technology at the beach, at home, on work sites, and showcasing homes.

Samsung’s new mobile offering can operate with Windows and Android tablets, as well as smartphones, smartwatches, software and solutions.

Steven Sherry, vice president of business and enterprise mobility at Samsung Australia, said it was “imperative” for Samsung to support business clients with products and solutions across all challenges.

“Businesses demand technology that can support productivity, mobility, and help solve specific business challenges they face each day,” said Sherry.

“The approach we are taking with this campaign acknowledges that not all staff are the same and that businesses need a diverse choice of mobile solutions.”

Mark Treadwell, client service director at Iris, said the “off-the-shelf solutions” for businesses are “no longer cutting it.”

“This is a first for Samsung Australia in creating a bespoke local approach for B2B, and in doing so has created a paradigm shift from bottom line profit to customer experience,” Treadwell added.

The campaign will roll out with digital and social channels as well as on the new website. Bespoke content and real case studies targeted to key business such as hospitality and transport will also launch.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.