Samsung launches ‘Made for Australia’ campaign for Galaxy S5
Samsung has launched a localised campaign for the Galaxy S5 that aims to promote the product as suitable for the Australian lifestyle.
The ‘Made for Australia’ ad features the phone and Gear wristwatches in various outdoor settings and finishes with the tagline “You’re either on GS5 or you’re not.”
https://www.youtube.com/watch?v=zrIpRhG31X0
It is thought it is the first time Samsung has made an ad specifically for the Australian market for one of its phones, with Leo Burnett Sydney the Korean company’s local agency in the market.
The product’s water resistant and power saving features are highlighted in the campaign.
Leo Burnett said it was unable to comment on the campaign.
