Samsung launches interactive TV art gallery pop-up
Samsung has created a pop up art gallery experience bringing together TV and art in an interactive display.
In a four week installation, Samsung launched its new TV ‘The Frame’ which also transforms into a piece of art. The television is designed to look like a piece of framed artwork and a television.
Created by Leo Burnett Sydney, the gallery experience involved characters, including a sergeant, alien, puppet and a roman empire princess, coming to life on ‘The Frame’ to discuss their art work and interact with each other in a comical display.
The space in Pitt Street Mall was designed to simulate a gallery experience where art and television come together.
Vince Lagana, executive creative director at Leo Burnett Sydney, said in a statement: “The Samsung Frame TV allows you to experience an incredible high-resolution screen when you’re watching TV, and elegant artwork when you’re not.”
The pop up gallery also included a Q&A session with The Block judge Neale Whitaker on the future of interior design.
Samsung’s AV director, Ludovic Simion, said: “The Frame brings new purpose to the television as it can complement any space, at all times, reflecting Samsung’s vision to integrate design and technology with purpose.”
- Client: Samsung
- TV/AV Marketing Lead: Gab Archer
- Marketing Manager: Olga Tsompanidis
- Program Manager: Adrian Kaleel
- Agency: Leo Burnett Sydney
- ECD’s: Vince Lagana and Grant McAloon
- Creatives: Karen Ferry, Sarah Parris, Nigel Clarke, Adrian Ely
- Head of Production: Adrian Jung
- Senior Producer: Ronald Regis
- Group Head: Bec Morton
- Business Director: Kate Addis/Mich Werner
- Senior Strategist: Bryan Wilmot
- Director: Eden Diebel
- Production Company: Prodigious
- Executive Producer: Tim Pietranksi
- Activation Company: Habitat Media
- Managing Director: Antony Neeson
- Senior Account Manager: Michael TramonteMedia: Starcom
PR: Edleman
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