Sandbox Media wins LDK Seniors’ Living account

Sandbox Media has won the media buying and strategy account for LDK Seniors’ Living.

The announcement:

Retirement Living & Aged Care provider, LDK Seniors’ Living, has selected Sandbox Media to look after all of its media strategy, planning and buying.  Sandbox was selected after a 3 way agency pitch. The relatively new provider, but with industry veteran Paul Browne as the founder and Managing Director, LDK offers a unique concept yet to be offered anywhere else in Australia. It has aggressive growth plans to have a national presence in every State within the next 2 years.

LDK’s Chief Membership & Marketing Officer – Steve Browne said of the Sandbox Appointment “We have lofty growth plans for LDK and felt we needed an agency that has significant media expertise in the senior living sector and could partner with us to go on that journey. Sandbox were able to demonstrate extensive knowledge and experience in the sector and articulate smart ideas and strategy”.

Sandbox Media Managing Director Paul Brennan said of the win “The LDK team’s passion and energy for their business and their residents is on display from when you first meet them.  We felt our values were perfectly aligned.  It‘s exciting to be on board with a client led by visionaries for the whole industry and have a clear strategy with ambitious growth plans.  Our team are thrilled with the win and to have LDK as part of our growing portfolio.”

Source: Sandbox Media media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.