Sandra Sully on mistrust, AI and the coming election

Sandra Sully encountered her first major test in discerning ‘fake news’ on September 11, 2001. She was already more than a decade into her news career when terrorists attacked the World Trade Center and the world changed.

“It was about accepting what was happening was real,” Sully recalls. “I mean, this was long before AI, obviously, but it was so surreal we were quite concerned about the fact that could it have been some bizarre hoax.”

Sully and the Channel 10 team “quickly established that it was, in fact, real, and the world’s media had frozen in fear and shock – and we just kind of went with it.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.