Sanitarium puts NZ ad account into Saatchis
Sanitarium Health Food Company New Zealand has awarded Saatchi & Saatchi its advertising business, taking it out of incumbent Ogilvy.
The announcement:
Following a thorough review process, Sanitarium Health Food Company has announced today the appointment of Saatchi & Saatchi as its Creative Agency partner.
Saatchi & Saatchi will take over from incumbent Ogilvy, who has held the account for the last ten years.
Sanitarium Marketing Manager Mark Roper said all four agencies participating in the final stage of the pitch process presented strong creative and strategic proposals, however Saatchi & Saatchi emerged as the preferred option.
“We are excited to commence work with Saatchi & Saatchi and have confidence they will add real value to building the Sanitarium brand and its iconic products into the future.”
Sanitarium General Manager Pierre van Heerden added “the passion and desire to lift our brands to new levels shown by the new leadership team at Saatchi & Saatchi impressed us and a connection with our team was clearly evident.”
Saatchi & Saatchi CEO Nicky Bell said it was an honour to be working in partnership with Sanitarium and its collection of much-loved brands.
“Brands like Weet-Bix and Marmite are a part and parcel of everyday life in New Zealand, and hold a special place in the hearts of all Kiwis. We aim to stay true to Sanitarium’s honesty and authenticity, and to build on that to encourage even greater consumer participation and involvement.”
Mark Roper also paid tribute to Ogilvy. “The team at Ogilvy have been a good partner for us over the years, developing great work and helping us achieve strong results. While we have determined moving is the right decision, we wish them well for the future”.
The change is effective immediately, however Ogilvy will complete several current projects in coming weeks while the Saatchi & Saatchi team commence work on the Sanitarium account.
Source: Sanitarium
