Santa stars in latest Jeep spot
Jeep has been the latest brand to launch a Christmas marketing push, with the car brand recruiting Santa Claus to utter the iconic line ‘I bought a jeep’.
Created by Cummins & Partners, the spot sees Santa relaxing on Christmas Eve when Mrs Claus comes in and questions why he isn’t at work, the solution to his speedy Christmas run was a jeep.
http://youtu.be/rkQoxDri2P0
It goes to air this Sunday.
- Client: Fiat Chrysler Automobiles
- Director of Marketing: Mark McCraith
- Senior Advertising Manager: Ashlin Moore
- Agency: cummins&partners
- Executive Creative Directors – Jim Ingram and Ben Couzens
- Art Director – Frank Trobbiani
- Group Account Director – Magdalina Triantyfillidis
- Account Director- Rosie Bean
- Production Company: Nice Bike
- Director: Trevor McMahan (Rabbit Content)
- Executive Producer: Jess Evernden
- Producer: Mark Bradley
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Coke invented Santa. Best ad campaign ever.
Please don’t inflict it on yet another generation.
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Really admire this campaign.
One of the few Australian made automotive campaigns as far as I can tell.
Dont Hold Back is the new Oh what a feeling.
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As above… a consistently well-executed creative idea.
Extra marks here for a great Xmas spot
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Not fair for children who actually understand that “santa brought a jeep” disgusting attempt to ruin childrens belief in santa, his sleigh and reindeers
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Gold. Pure gold. This campaign seems to have endless permutations possible.
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This ad is completely ruining childrens belief of santa and his magic sleigh led by reindeer. Great job destroying Christmas for the sake of commercialism.
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Yeah Jess. Sean’s mob are totally heartless bastards. Ruining everything for the kiddies. There should be rules against this AND an enquiry.
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I like the Jeep ads, but don’t like the Santa one. It is just wrong…….
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Santa bought the Jeep to retire his reindeers, he’s not cruel with animals. He let them loose in the wilds to enjoy the life of reindeers not pulling sleigh. Santa bought the Jeep to get his job done.
I just bought a Jeep and enjoying it.
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I don’t like it because why is she doing the laundry while he has a cuppa? he only works one days a year.
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Maureen, Santa got back the day before and he’d already put the washing on.
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Maureen, that’s the reason Santa Bought a Jeep. A year’s job in one day. Snow, sand, rocks mud no problem – reindeers are just too slow.
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Who plays santa?
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It’s not ‘Santa’, it’s ‘Father Christmas’.
This Jeep ad is annoying (my personal opinion). I hate the catchy tune, it grates on me. How are Jeep Sales doing v the money invested? Are they on the up? Jeep’s designers do not really give them a chance do they? Ugly looking things.
It would be interesting to understand the sales figures, however it is hard to tell what has been successful; the marketing, the product, it’s all apples and oranges.
Wranglers are cult. The Patriot is awful. ‘Jeep’, US junk, isn’t it? Buy Japanese are 4×4, that’s what my mechanic tells me.
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Humbug,
You have to drive a Jeep Grand Cherokee to discover how awesome it is. Aside from its advanced / technological features – IT GOT THE LOOKS.
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