Jeep has been the latest brand to launch a Christmas marketing push, with the car brand recruiting Santa Claus to utter the iconic line ‘I bought a jeep’.
Created by Cummins & Partners, the spot sees Santa relaxing on Christmas Eve when Mrs Claus comes in and questions why he isn’t at work, the solution to his speedy Christmas run was a jeep.
It goes to air this Sunday.
- Client: Fiat Chrysler Automobiles
- Director of Marketing: Mark McCraith
- Senior Advertising Manager: Ashlin Moore
- Agency: cummins&partners
- Executive Creative Directors – Jim Ingram and Ben Couzens
- Art Director – Frank Trobbiani
- Group Account Director – Magdalina Triantyfillidis
- Account Director- Rosie Bean
- Production Company: Nice Bike
- Director: Trevor McMahan (Rabbit Content)
- Executive Producer: Jess Evernden
- Producer: Mark Bradley