Santa Claus goes undercover in Australia Post Christmas campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Australia Post is the latest to drop its Christmas campaign, featuring an intern that looks all too familiar, via The Monkeys, part of Accenture Song.
The campaign, directed by Tony Rogers from Guilty, follows Santa Claus, or ‘Nick The Intern’ as he goes undercover at Australia Post, learning how they deliver gifts in the busy holiday period.
Catriona Noble, executive general manager of retail, brand and marketing at Australia Post, said: “Australia Post is proud to deliver Australian’s their Christmas presents each year, but whilst Santa has reindeer and sleighs, we’re slightly more 2024 with our app, parcel lockers and electric powered fleet, and this campaign juxtaposes those two contrasting worlds in a really charming and fun way.”
The Monkeys chief creative officer, Ant Keogh, added: “Australia Post and Santa Claus go together like milk and cookies. They both work hard to deliver joy at Christmas time, and both have a penchant for the colour red.
“This year’s campaign celebrates them both in a way that’s fun and entertaining.”
2023 marks five years of Australia Post Christmas spots from The Monkeys.
The campaign is live across TV, in-store, online, radio and social.
Other assets:
Credits:
Client: Australia PostEGM, retail, brand & marketing: Catriona NobleHead of marketing: Aimee DixonSenior manager, brand marketing: Karen O’ConnorSenior manager, brand marketing: Emily HowatMarketing graduate: Trey Braione
Creative agency: The Monkeys, part of Accenture SongChief executive officer: Paul McMillanChief creative officer: Ant KeoghChief strategy officer: Michael DerepasStrategy director: Dave CollinsSenior art director: Ben HorewoodSenior copywriter: Michelle CanningHead of design: Raph TamkalisJunior designer: Noel YeungNational head of production: Romanca MundreaSenior producer: Eliza MaloneChief client officer: Jaimee KerrSenior account director: Kim ThompsonBusiness manager: Max Speer
Production company: GuiltyDirector: Tony Rogers Producer: Rohan TimlockSound & composition: Rumble StudiosPost production: Tim Parrington & Jaime Scott
Media agency: Wavemaker
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Accenture Song
Ant Keogh
Australia Post
Campaign
Catriona Noble
Christmas
Christmas23
The Monkeys
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