Santa looks to sustainability as Salvo Stores encourage community support this Christmas
This year Santa is going sustainable, looking to Salvos Stores to gather his gifts and give back to the community.
The Christmas campaign from Salvos Stores comes in response to its 2020 Christmas report that found two thirds of Australians are reassessing their approach to Christmas this year due to financial concerns. The report also found that each year, present wastage amounts to $669m.
The campaign, created by The General Store and production partner Unlisted, asks people to consider giving a second hand gift this Christmas from one of Salvos 250 store locations or online. The purchase will help fund The Salvation Army.