Santa stops by a Woolworths carrot farm to spread the magic of Christmas

The magic of Christmas comes to life on one of Woolworths’ carrot farms.

After Santa stops by and his reindeer help themselves to the farmer’s carrots, his magic sleigh restores the crops so there will be enough fresh vegetables for everyone.

Woolworths is sending a message to Australians that sharing fresh food from around the country during the holiday season is a way to support local farmers and producers after a difficult year, and give generously back to the community.

Woolworths chief marketing officer, Andrew Hicks, said: “It’s no doubt that this year has been a challenging one but what 2020 has shown us is that the spirit of sharing, generosity and kindness has never been more pronounced.

“Sharing the spirit of Christmas is a celebration of what makes us uniquely Aussie – looking out for one another and that feeling of coming together and sharing fresh food during Christmas.

“We take great joy in knowing the role Woolworths plays in helping families and friends celebrate Christmas in a uniquely Australian way, with the freshest Australian grown produce, traditional roasts, a new exclusive gold dessert range that includes Australian native ingredients, and, of course, carrots for Santa’s reindeer too.”

As well as the TVC the campaign will be running on radio, press, digital, content, social, and OOH. Woolworths will also be celebrating the Christmas season by partnering with OzHarvest to help provide six million meals to Australians in need.

The campaign was created by M&C Saatchi.


Andrew Hicks – Chief Marketing Officer
Nick Chapman – Director, Brand Expression
Caroline Squire – Head of Marketing Communications
Siobhan Petri – Marketing Communications Manager
Evette Sanders – Marketing Communications Planner
Kara Landrigan – Marketing Communications Specialist

Creative, M&C Saatchi:
Tom McFarlane – Creative Partner
Ant Larcombe – Head of Visual Communications
Jermaine Rowe – Senior Copywriter
Nathan Moore – Senior Art Director
Julia Mahoney – Group Account Director
Cassandra Williams – Account Director
Damien Eames – Strategy Director
Rod James – Head of TV and Content
Sarah Miller – Senior Print Producer
Lynton Peddie – Senior Designer
Blair Palmer – Senior Integrated Designer
Mick Tonello – Senior Finished Artist

Director: Alyssa McClelland
Production Company: Finch
VFX: Blockhead Studios
Original Music & Sound Design: Songzu

Media Agency: Woolworths@DAN (Dentsu Aegis Network)

PR Agency: BCW Australia


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