SAP Emarsys releases new product recommendation tool

SAP Emarsys has a new solution – AI Product Finder – that brands can use to upgrade how they “recommend products and personalise their customer experiences.”

The announcement:

SAP Emarsys today announces its AI Product Finder, a new tool that revolutionises how brands recommend products and personalise their customer experiences. The new Product Finder comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 47% of shoppers think artificial intelligence has improved their retail experiences – up from 37% in 2023.

With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers, and new industry-leading research into AI.

The new research, which surveyed over 2, 000 Australian consumers and 251 marketers in Australia found that 36% of consumers believe AI has made shopping easier. Nearly a third (32%) also feel that AI is helping to make their retail experiences more personal while 40% say AI helps them to find new products (up from 35% in 2023).

As a result of these benefits, 43% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.

But it’s not just shoppers who benefit. Nearly three quarters of Australian marketers (76%) have increased their investment in artificial intelligence in 2024. Of these, 77% attribute a boost in customer engagement to AI, while 72% report a boost in customer loyalty.

Recognising the crucial role of AI, SAP Emarsys is excited to announce a pilot for its innovative AI Product Finder. Alongside its AI Subject Line Generator, this marks the beginning of a series of AI-powered solution updates to Omnichannel Masterclass the company’s virtual event for marketers, on June 12th.

The AI Product Finder will enable intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionise how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling creation of highly curated product content that improves message relevancy and engagement.

SAP Emarsys, is a fully AI-first business, giving over 1500 global customers a competitive edge by driving true customer loyalty through AI-powered omnichannel personalisation. As chief revenue officer, Thomas Harris explains, “We are committed to an AI strategy that is trustworthy, ethical and empowering marketers to explore new realms of possibility in today’s marketing landscape. Through the integration of AI across our operations, SAP Emarsys aims to streamline intricate tasks, ensuring our clients are able to allocate their resources efficiently towards ROI and enhancing customer satisfaction.”.

Ryderwear, Australia’s favourite activewear was able to drive increased revenue and number of purchases by sending proactive and timely emails using Emarsys AI Segmentation, increasing overall engagement with content.

Justin Bausch, CRM manager at Ryderwear shared “Without the use of Emarsys AI Segmentation, we would be guessing our marketing activity. Within the digital evolving landscape, guessing will get you nowhere. And this has been proven with the impressive results we’ve achieved. Relying on smarter technology, data, tech to provide our customers with a more relevant and effective experience.”

SAP Emarsys has also reaffirmed its commitment to the EU AI Act, with Thomas Harris commenting,

“Customer privacy and trust is at the centre of all our AI developments. In our AI focus group, several leading brands indicated their concerns around data usage and AI in marketing, underscoring our research highlighting that both consumers and marketers have the same concerns. SAP Emarsys has responded with our commitment to uphold the highest standards of effective, efficient data privacy and voice our support for the EU AI Act.”

Customers of SAP Emarsys are invited to take part in a new pilot of its AI Product Finder and other AI solutions. For next steps please speak to your account team.



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