SapientNitro releases technology to match you to your ideal bed
A new multi-platform campaign has been launched for bedding retailer Snooze by SapientNitro. The campaign is supported by TV, radio, online, press, catalogue and point of sale and highlights its’ bedMATCH technology.
The announcement:
SapientNitro makes their bedMATCH™ for Snooze
22 November 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), one of the world’s largest integrated marketing and technology services companies, has launched a new multi-platform campaign for bedding retailer, Snooze.
The new campaign is part of the continued refresh of the Snooze brand and will be supported through TV, radio, online, press, catalogue and point of sale, and taps into the hesitation and confusion consumers have around mattress purchases.
Founded on insights derived from customer research, and by talking to Snooze salespeople, the campaign aims to help address the confusion that customers face when buying a new mattress.
The campaign highlights how bedMATCH™ technology, only at Snooze helps take the guesswork out of buying a bed. Customers are asked to lie on a test bed in store while a number of critical body measurements are taken. The bedMATCH™ system then prints a profile listing a range of mattresses found at Snooze that can better suit the individual’s sleep needs. The bedMATCH™ technology is based on years of research and was developed by some of the world’s leading sleep scientists.
Sarah Baxter, National Brand and Marketing Manager at Snooze, said: “SapientNitro developed an engaging campaign that shows the often comical “tests” customers use to help choose a mattress, and then demonstrates how bedMATCH™ helps take the guess work out of buying a bed.
“Mattresses are high ticket items and customers are confused about how to choose the best mattress for them. bedMATCH™ helps take the guesswork out of buying a bed
SapientNitro national managing director, Paul Bennett says: “Snooze presented us with a business problem – the process of buying a mattress can be very confusing, it’s a highly considered purchase most people only make every 10 years.
“We took our inspiration and insight from discussions with Snooze staff who noticed a number of common and often humorous personal tests that customers undertake before buying a bed. While these tests are not the best means of making the purchase decision, acknowledging them gave us interesting territory to work in creatively”.
“bedMATCH™ has given us an opportunity to showcase a great customer experience that gives Snooze a competitive advantage over other bedding retailers.”
SapientNitro has been managing ongoing communications for Snooze since 2009.
Source: SapientNitro press release
