‘Sausage Party’ activation has snags on the run in Sydney and Melbourne
A life-sized sausage is on the run in Sydney and Melbourne today as part of the ‘Where’s Weiner’ activation for the DVD release of Universal Sony animated film ‘Sausage Party’.
The animated R-rated film premiered in August and tells the story of Frank (voiced by Seth Rogen) a sausage trying to find out where he comes from.
The activation via Slingshot and Pedestrian.TV offers customers the chance to win $2000 if they can find the human version of ‘Frank the Sausage’. Frank will be appearing throughout both cities until he’s ‘caught’.
Bridget McKeon, senior product manager at Universal Sony, said: “I think the activation is an innovative concept that will allow us to target a hard-to-reach demographic with authentic content.”
As part of the activation, Pedestrian.TV will amplify the sausage hunt via native and social, and clues will be provided on Frank’s location through Snapchat.
The activation will be supported by editorial, video, display advertising and social.
The prize winner will not only have to find Frank but also repeat a quote from the film, which will be released on Snapchat. The activation offers additional prizes for the runners-up, including Sausage Party activity books and toys.
Frank will be on run from 12:30pm.
Credits
Slingshot
Business Manager: Kaia Webber
Senior Implementation Planner: Brittany Davies
Strategy Executive: Queenie Ling
Pedestrian.TV
Advertising & Partnerships Manager: Chloe Patterson
Universal Sony Pictures Home Entertainment
Senior Product Manager – New Release: Bridget McKeon
Senior Marketing Manager New Release & Digital Marketing: Kate Whitley
Marketing Director: Cindy McCulloch
topics
Advertising
Marketing
Pedestrian TV
Sausage Party
Slingshot
Universal Sony Picture
Where's Weiner
Removing legible street signs will be a good start. ?
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You need to pay a Senior Implementation Planner and Strategy Executive to come up with this?
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Brief: Reach a large portion of my audience and sell as many DVD’s/Downloads as possible
Response: Make it really hard to connect with the brand by hiding the character in a laneway assuming the audience has nothing better to do and is just waiting to embark on a critical treasure hunt and then make the consumer remember a line that he/she may or may not have heard on a single platform that he/she may or may not use. If successful, give the winner $2,000 and send them on their way.
Shit, forgot to close the sale.
Cant wait to watch that riveting content on my social feed.
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If your going to do these things leave some money in the budget to make a suit. It looks like it was put together in a kindergarten art class.
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