Clemenger unearths phase two of NAB’s Save Retirement campaign for MLC
NAB investment arm MLC has launched the second phase of its Save Retirement campaign through Clemenger BBDO Melbourne, this time the theme is centred around an archaeological dig.
The first version of the campaign launched two years ago and featured a man and his grandson looking at a museum exhibit of an older couple enjoying retirement and the man reminiscing that it was something people talked about when he was a boy.
The latest version of the campaign shows an archeaologist walking through “one of the most important digs of this century”, where artifacts from the “retirement era” are being unearthed.
https://www.youtube.com/watch?v=HnpKiDXxzHI
There is a certain irony in having banks trying to help you get the best return for your retirement.
The longest list of credits I’ve seen in a long time.
No surprise that many people on the committee produced such a turkey.
Can’t believe this ‘tested’ positively if the research was done properly.
My OH laughed out loud when she saw this on TV. She’s bang on the demo and thought it was ‘ridiculous and patronising’
“It’s some kind of implement used by the Golfer” must be the lamest line ever written.
Surely people that aspire to ‘retire’ to play golf are already too old to buy into a plan. Whereas, people young enough are too worried about job security in the short-term (and the idea of never retiring more than likely) to imagine this speaks to them.
To come from an agency like Clemenger BBDO shows it doesn’t matter how big you are, you can get it so wrong.
IMO