SBS appoints Naked Communications as full service agency
SBS has appointed Naked Communications to handle its full service creative and media account ending the Razor Group’s relationship with the public broadcaster.
While Naked will now handle media strategy buying duties will fall to GroupM agency MEC through a special arrangement with the Enero Group agency.
The move sees SBS’ former creative agency Joy and its sister media agency Razor losing the account, following a competitive pitch process which started in January, with a number of agencies asked to participate in an invite-only pitch process.
From July 1 Naked will work across SBS’s national broadcast, radio, online and mobile offerings, adn its CEO Carl Ratcliff said: “This is a monumental win for Naked. We are absolutely delighted to be working with such an iconic Australian brand. SBS exists as a beacon for, and celebration of, Australia’s brilliant diversity. Working with SBS into its future is a dream brief. We cannot wait to get started.
so nobody from SBS was worried about Naked sharing offices with BMF who have Channel 10 as a client?
(and vice versa)
Or that BMF and Naked share creatives
Seems like a well thought through arrangement. Channel 7 must be delighted and Channel 10 will soon be happy with SBS’s audience share.
Stop the trolls! Maybe Naked were the best agency in the pitch? Congrats to the team, still some extremely talented, and smart people at Naked. Good luck.