SBS beats Ten on Saturday night as networks do battle with chocolate programming

The Saturday night television battle has seen SBS come out with a larger audience share than Ten’s primary channel. SBS finished the night with an 7.3% share, while Ten had just 6.3%.

The other commercial networks, meanwhile, both screened different film adaptations of Roald Dahl’s 1964 novel Charlie and the Chocolate Factory.

Seven’s choice of the original 1971 flick, Willy Wonka and the Chocolate Factory, starring Gene Wilder, was victorious, with a metro audience of 244,000, and a national total of 365,000. Nine’s screening of the 2005 adaptation with Johnny Depp, Charlie and the Chocolate Factory, had 191,000 metro viewers and 270,000 in total.

Viewers preferred the original film last night over its 2005 remake

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.