SBS ‘did its best’ with Not Quite Hollywood

Not Quite HollywoodSBS group marketing manager Katherine Raskob responds to Not Quite Hollywood producer Craig Griffin, saying the doco “did not lack in attention from [SBS] in any way”.

Last week, Griffin sent a letter to Encore, saying he had expected a stronger promotional effort for the SBS One television premiere of Mark Hartley’s documentary about Australian genre cinema.

“I’m sorry to hear that there was disappointment with the publicity Not Quite Hollywood received,” Raskob told Encore. “With very limited resources, we did our best with regard to pre-publicity for the broadcast.  Several weeks in advance of the 27 March broadcast, we sent a release with dubbed copies to reviewers across the country.  We also posted it on our film and social media sites.  This is what we do for all first-run films on SBS so it did not lack in attention from us in any way.”

According to Raskob, it is difficult for SBS to get significant coverage for television premieres, because most media outlets have done it prior to the film’s theatrical releases.

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