SBS pitch down to a shortlist

March 17, 2014 1:44

Broadcaster SBS is down to a shortlist of agencies as it reviews both its media and creative agencies.

It is understood the agencies on the shortlist includ incumbent Razor along with agencies including 303Lowe, Naked Communications and Slingshot.

All agencies contacted declined to comment but it is understood the process is entering its final stages and a decision is expected in the coming weeks. In January, SBS confirmed that it was reviewing its media and creative account, putting incumbent independent Razor on alert.

“We’ve increased our internal resources and capabilities in creative, social media, publicity and brand-focused marketing in response to those changes in the media environment,” a spokeswoman for SBS said last month.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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