SBS pitch down to a shortlist
Broadcaster SBS is down to a shortlist of agencies as it reviews both its media and creative agencies.
It is understood the agencies on the shortlist includ incumbent Razor along with agencies including 303Lowe, Naked Communications and Slingshot.
All agencies contacted declined to comment but it is understood the process is entering its final stages and a decision is expected in the coming weeks. In January, SBS confirmed that it was reviewing its media and creative account, putting incumbent independent Razor on alert.
“We’ve increased our internal resources and capabilities in creative, social media, publicity and brand-focused marketing in response to those changes in the media environment,” a spokeswoman for SBS said last month.
“It’s now time to take stock of our marketing agency partnerships and consider our needs for today and into the future. To that end we decided to go to market to pitch for a media and creative agency resource.”
SBS is one of the agency’s most high profile accounts after it lost Nike to Mindshare last year.
Nic Christensen
