SBS secures seven sponsors for A-League
SBS has secured seven sponsors for its coverage of the A-League football as the broadcaster looks to maximise the commercial returns on its decision to screen live matches on its main channel.
In addition to the A-League’s chief sponsor Hyundai, SBS has named TPG, Tab.com.au, BOQ, CarsGuide.com.au, the Transport Accident Commission in Victoria and child malnutrition movement One Goal as its major advertisers.
All will receive exposure across SBS’s A-League coverage, including the live Friday night match, the first of which is broadcast this week, and its Sunday night highights program on SBS Two.
SBS national sales manager Adam Sadler said: “SBS has once again received strong response from the market around SBS One’s live, free coverage of the A-League on Friday nights. It is fantastic to have seven major partners who will be part of SBS’s broadcast of the 10th season of the Hyundai A-League.”
The broadcaster has switched its live coverage from SBS Two to SBS One this season after talks with Football Federation Australia (FFA) who were keen to see exposure on the network’s main channel.
“We were satisfied with the return on investment last season, we did quite well surprisingly, but we are aiming to improve that this season,” he said.
The forthcoming A-League season is being promoted by a marketing push in partnership with the FFA with the campaign running throughout the season.
Steve Jones
We all love SBS right? But announcing big sponsorship wins too me just makes this station sound no different to any of the other commercial networks. How is Tabcorp in anyway shape or form representative of the SBS message? For me, concerning SBS… either privatize it, merge it (with ABC) or nick it off.
Geez anon, not sure if you know that SBS has been selling ads for 20 years….why the sudden urge to lump it in with other networks now ? TAB is an advertiser, what’s the big deal there ?
I can’t see the current government giving SBS more money when the Govt is in so much debt…..and who wants a bigger, badder, even more inefficient ABC ?