SBS secures seven sponsors for A-League

SBSSBS has secured seven sponsors for its coverage of the A-League football as the broadcaster looks to maximise the commercial returns on its decision to screen live matches on its main channel.

In addition to the A-League’s chief sponsor Hyundai, SBS has named TPG, Tab.com.au, BOQ, CarsGuide.com.au, the Transport Accident Commission in Victoria and child malnutrition movement One Goal as its major advertisers.

All will receive exposure across SBS’s A-League coverage, including the live Friday night match, the first of which is broadcast this week, and its Sunday night highights program on SBS Two.

SBS national sales manager Adam Sadler said: “SBS has once again received strong response from the market around SBS One’s live, free coverage of the A-League on Friday nights. It is fantastic to have seven major partners who will be part of SBS’s broadcast of the 10th season of the Hyundai A-League.”

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