SBS turns to modelling agency for new boss of subscription TV

SBS has turned to a modelling agency for the man to head up its subscription TV operation.

Chris Keely joins from Singaporean modelling agency Elite Model Management as GM of subscription TV.

Keely replaces Sandra Bender who is returning to her native Canada.

Before the modelling industry, Keely worked in broadcast media and the arts in Australia, New Zealand, Southeast Asia and Greater China markets across private, public and community sectors.