SBS TWO splits into regional ad sales markets

April 16, 2012 12:26

SBS has announced a plan to split its digital channel SBS TWO into 12 geographic markets.

The purpose for the split is to open opportunities for advertisers to target their message to specific regions.

The regional split will include the five main capital cities plus Darwin, Tasmania, regional NSW, regional Queensland, regional Victoria, regional WA and central Australia.

SBS Sales were taken in-house in July 2009 for Sydney and Melbourne with The Stenmark Organisation continuing to cover sales for Queensland, SA and Wa.

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Colin Delaney

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