SBS World News launches new AR feature

Kalila Welch

February 6, 2024 9:44

SBS World News has debuted its new augmented reality (AR) visuals, in a new approach to news and storytelling for the public broadcaster.

The live-to-air AR graphics featured last night in the commodities segment of a World News bulletin, with plans to integrate the technology more broadly over time.

Managing editor of SBS World News, Adam Mcilrick said the AR graphics were an “industry-leading technical innovation” that would improve the viewer experience.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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