SCA announces new content leadership structure

Southern Cross Austereo (SCA) has announced a new content leadership structure under chief content officer Dave Cameron, covering its Hit and Triple M networks.

The new team will lead the metro and regional stations across both networks, with the regional stations now sitting under SCA’s new ‘Community’ division.

Cameron said the goal of the new structure is to ‘streamline operations’ across the radio networks.

SCA content boss Dave Cameron

“This new structure will provide a strong level of expertise and experience to lead, for both on and off-air content roles. It will also streamline our operations across the Metro and Community divisions delivering greater clarity, effectiveness and simplicity,” Cameron said.

“I believe that our radio networks comprising 99 stations in total have the best content talent in the market and this new structure marks an exciting new chapter in SCA content across our Metro and Community divisions.”

Gemma Fordham and Mike Fitzpatrick will continue overseeing the Hit Network and Triple M respectively in their head of network roles.

The changes come as SCA axes 19 regional breakfast shows, replacing them with syndicated statewide shows. SCA’s cost-cutting was apparent at its FY20 results delivered earlier this month which saw it reduce its debt levels and handle the COVID-19 impact while still delivering a profit for the business.

Adrian Brine, who is currently SCA’s head of talent development, has been promoted to assistant head of Hit Network. Brine has programmed some of SCA’s biggest metro stations, and more recently led talent development across regional communities.

In his new role, Brine will be responsible for overseeing the Hit Network Community division including the new statewide Hit breakfast shows, plus Hit Hobart.

Dan Bradley, who is currently Triple M Melbourne content director and head of content Victoria and Tasmania, has been promoted to assistant head of Triple M Network, overseeing the Triple M Community division nationally, including 38 local breakfast shows.

Bradley has an extensive career in radio, including assistant group programming director at Nova Entertainment, group programming director at DMG Radio and content director at Hot Tomato on the Gold Coast.

Jase Allen and Adrian Brine will be responsible for the NSW statewide breakfast show and SAFAM content director Alex Flack and Triple M Adelaide content director Mathew O’Reilly will cover Mount Gambier.

Bradley will be assisted by the Triple M group content director – Community division team including:

Dan Hill – North Queensland Community (Cairns/Townsville/Mackay/Rocky/Gladstone)
Blair Woodcock – South Queensland Community (Toowoomba/Bundaberg/Maryborough) and 4MMM assistant content director.
Ryan Bebbington – Queensland Community assistant content director
Jase Allen – Newcastle/Gosford Community group content director
Duncan Potts – NSW Community (Coffs Harbour/Port Macquarie/Orange/Griffith/Wagga Wagga/Dubbo)
Mal Lewis – Victoria Community (Albury/Bendigo/Shepparton/Mildura/Warragul)
Leroy Brown – NSW/Victoria Community assistant content director
Dan Cole – North West Community Western Australia
Jarred O’Brien – South West Community Western Australia
Phil Bradley – Tasmania Group content director

The state-based content strategy for the Hit Network Community stations will see its Metro Hit Network assistant content directors become assistant content directors of their respective states, that includes their metro role plus assisting programming the Hit Community statewide shows. This team includes:

James Speed – Victoria assistant content director
Abi Benaud – Queensland assistant content director
Amy Collette – Western Australia assistant content director


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