SCA appoints Dave Cameron as chief content officer

Radio business Southern Cross Austereo (SCA) has finished its hunt for a chief content officer, appointing current Melbourne general manager Dave Cameron into the role.

Cameron has been with SCA for 25 years and his appointment follows an extensive local and global search for candidates. SCA includes radio brands such as the Hit Network and Triple M. 

Cameron has been with SCA for 25 years

In the new role, Cameron will oversee and deliver leadership and initiatives for SCA’s content across its 78 FM stations, 10 DAB+ stations and digital and on-demand verticals.

Cameron brings expertise in content strategy, programming, premium talent management and development and leadership to the role. He also has an intimate knowledge and understanding of radio formats, audience and music research, branding and messaging and talent management and negotiation.

He’s a four-time ACRA winning content and music director, having spent 11 years programming Fox FM Melbourne and the national Hit Network, as well as six years as music director in Sydney. 23 of his years with SCA were spent in programming, 17 of which were in Sydney and Melbourne.

Cameron is currently completing a Masters of Business Administration with Technology specialisation at the Australian Graduate School of Management (AGSM, UNSW).

SCA CEO Grant Blackley said this extensive experience made Cameron perfect for the vacant position.

“During our extensive candidate selection process for this important role, we interviewed a number of quality candidates, searching for the right person to lead and develop our audio content needs. A key focus will be strong leadership capability, the ability to be highly collaborative and developing a centre of excellence in creative execution across the content needs of our organisation,” Blackley said.

“I couldn’t be more delighted that we have found that person within our own ranks in Dave. His knowledge of our business, his ability to drive innovation across our audio brands and the respect and admiration he has among our people have all been standouts in this rigorous process.

“Dave’s creative strength is highlighted by leading many of Australia’s most successful radio talent and shows towards ratings success through creative excellence and world-first ideas. He will be, I’m sure, an outstanding chief content officer to help lead and nurture the best talent and across our audio brands into the future.”

Cameron said he was delighted to move into the new position.

“There’s no better place to lead an already highly experienced and creative content team than SCA. Our talent and overall content line-up are world-class and I’m excited to help drive SCA’s content output to new levels of success in my new role. In the digital age, content is critical to our success and as the audio landscape continues to expand and diversify into new platforms, we will focus on innovation and creative content excellence to drive that growth and stamp our success.”

Cameron’s role is effective from 1 January 2020. He steps into the leadership role in a tough time for SCA, after the business announced 90 redundancies earlier this month due to tightening market conditions. Hit Network music head Irene Hulme was dropped in the redundancies and is thought to be the most senior casualty.


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