SCA lands Australian-first podcast deal with AFL; renews audio broadcast rights

Darcy Song

September 23, 2022 9:22

SCA has secured a multi-year podcast deal with the Australian Football League (AFL) to develop audio-on-demand concepts for the league and extended its audio broadcast rights.

The podcast deal will see the AFL and LiSTNR collaborate with their respective resources in creating, producing, distributing, and commercialising in-app programming and feature podcasts including SCA talent and AFL league stars.

The agreement comes on top of AFL’s radio broadcast agreement with SCA’s Triple M, which was extended to cover the 2023 and 2024 AFL seasons and includes the exclusive FM radio rights in Melbourne, Adelaide and Perth and rights on all other Triple M metro and regional radio stations around Australia, including SCA’s Canberra joint venture station Mix 106.3. The renewal is effective from 1 November.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.