Southern Cross Austereo has confirmed speculation that it is rebranding its Adelaide radio station SAFM as Hit107 from next Monday.
The broadcaster confirmed the change while also announcing that Amos Gill and Dani Pola would takeover the breakfast slot, replacing Michael Beveridge and Hayley Pearson who departed last month after struggling in the ratings.
“It’s been really exciting to build a new station from the ground up. Everything from our music features, our breakfast contests, our approach to news and information, the tone of the and feel of our production and more,” said Craig Bruce, head of content at Southern Cross Austereo.
Amos & Dani
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Gill grew up in the city and is also a stand up comedian, who most recently was a breakfast presenter on SeaFM on the Gold Coast, while Pola has been with SCA for two years in various hosting roles in most recently on the NSW Central Coast.
“Hopefully we can shake Adelaide up and get people buzzing about the new hit107,” he said. And whilst the bells and whistles are all well and good, more important than the trimmings is the breakfast show – and to that end, we think we’ve found a really exciting combination in Amos & Dani.”
SCA’s head of marketing and communication Nikki Clarkson said the new brand would target women under 40.
“Hit107 has been developed to give Adelaide’s radio landscape a great new brand that is agile and exciting,” said Clarkson.
“Working across all platforms, this new radio station mark aims to become part of everyday life amongst Adelaide’s women under 40.”
Nic Christensen