SCA’s Grant Blackley on the future of LiSTNR; hints of company name change

July 29, 2022 10:04

“Podcasts and radio streaming survive together, they’re companions together, and I think that’s the way that SCA will look at it,” said Southern Cross Austereo CEO, Grant Blackley, at an immersive Audio Amplified LiSTNR event in Sydney on Thursday.

“This is because you can create an audience on each platform, and then it becomes a megaphone for the other one,” he said. “If you have true audio streamers in the world, who only want to consumer podcasting, they are finding a radio in the house of LiSTNR and vice versa on the way through.”

Grant Blackley

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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