SCA’s Hit Network and Triple M pull ‘insensitive’ songs as a result of bushfire crisis

Southern Cross Austereo (SCA) has made the decision to pull songs which could be considered ‘insensitive’ or ‘in poor taste’ for its Hit and Triple M networks nationally as Australia grapples with its ongoing bushfire crisis.

Songs with lyrics relating to fire or burning have been dropped from rotation, with Hit and Triple M head of music, Mickey Maher, saying the decision was made out of respect for affected communities.

Southern Cross Austereo will be pulling ‘insensitive’ songs during the bushfire crisis

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.