SCA’s Hit Network music head Irene Hulme dropped as redundancies continue

Another victim of the Southern Cross Austereo layoffs has been named, with Hit Network music head Irene Hulme revealed to have left the business.

As first reported by Radio Today, Hulme is thought to be the most senior of the departures from the radio business and has a long history in the industry.

Hulme is thought to be the most senior person leaving SCA

Hulme was promoted to head of music for Hit and Triple M in November 2018, before Micky Maher took over the Triple M portion of the job a few months later, leaving Hulme with the Hit Network only. It’s understood Maher is still with SCA.

Hulme has been instrumental in the growth of the Hit Network’s music credibility. She was in a programming role in Adelaide when the RNB Fridays brand was first conceived.

Before her current role, Hulme held positions with both Australian Radio Network (ARN) and Nova Entertainment.

SCA has been forced into large redundancies by a quiet ad market and dropping revenues. The business is currently embarking on a significant restructure to achieve cost savings across the company.

Other casualties to date include the Triple M Australia By Night programming and host Stephen Cenatiempo and programmers from regional markets.

SCA was approached for further comment.


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