SCA’s The Studio partner with Grey Goose Vodka for cocktail podcast via OMD Create
The Studio at SCA have partnered with Grey Goose Vodka and OMD Create to bring a world first audio enhanced cocktail podcast, hosted by Brooke Boney.
The announcement:
The Studio at SCA has developed a world-first podcast in partnership with Grey Goose Vodka and its
agency OMD Create that features 3D augmented reality audio and sonic seasoning to immerse
listeners in a virtual garden bar as they sip specially created cocktails each with a bespoke soundtrack
to enhance the flavours.The Grey Goose Garden Bar, hosted by Brooke Boney, is designed to offer listeners the ultimate
smooth and premium tasting experience and is available on LiSTNR and wherever you get your
podcasts.The podcast series will feature three crafted Grey Goose Cocktails – Le Grand Fizz, Fresh Cut Spritz
and Watermelon Spritz – with each utilising immersive 3D sound that washes over listeners to enhance
and complement the premium, smooth taste of a unique Grey Goose cocktail.Sonic seasoning has been used by some of the world’s top restaurants, designed to make use of the
fifth sense of hearing, where low frequency sounds have been scientifically proven to add a bitterness
to food, with higher frequencies bringing out the sweetness. This is the first time that sonic seasoning
has been applied to a drink anywhere in the world, with bespoke soundtracks composed to
complement the flavour of each cocktail.Each Friday in December from today, Brooke Boney, who also co-hosts the award-winning The Dream
Club podcast on LiSTNR, will release a special sonic seasoned cocktail immersive shortcast. She will
walk listeners through steps to make each cocktail then sit back with listeners on a garden chair and
introduce them to a piece of smooth, uniquely composed music that is designed to deepen the taste
and experience of the cocktail.Head of The Studio at SCA Sydney, Luke Parsons, said: “This world-first audio innovation is the new
way forward in creating customer experiences via bespoke, cutting-edge, immersive audio
technology. We are so excited to be Grey Goose’s exclusive audio partner and to be able to create a
unique and engaging podcast that we know will resonate with LiSTNR audiences.”Stephanie Sarantakos, Marketing Manager, Grey Goose said: “Grey Goose is constantly pursuing new
and exciting ways to innovate. This world-first curated sound and taste experience offers yet another
elevated way for lovers of Grey Goose to engage with our products. Vodka is a booming category and
Grey Goose is leading the way with innovation not only in flavour, but also in consumer experience
and enjoyment. Made from the best French ingredients, Grey Goose is the ultimate base for any
cocktail and this sonic seasoning is the perfect accompaniment to bring the brand to life in people’s
homes.”Steph Pearson, Director of Social & Innovation, OMD Create, said: “This is an exciting time to be in
our industry with enhanced audio technology being more embraced by Australians. We wanted to
create a memorable experience that truly enhances the taste of a Grey Goose cocktail, through the
science of sonic seasoning and binaural sound technology. We’re proud to be working alongside SCA
and Grey Goose to bring this world-first to market.”The Grey Goose Garden Bar podcast is live from 10 December on LiSTNR.
Source: LiSTNR media release
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topics
Brooke Boney
Grey Goose
Luke Parsons
OMD
Steph Pearson\
Stephanie Sarantakos
The Studio at SCA
