Scentre Group and Binge partner to launch largest 3D billboard network in Westfields across ANZ

Scentre Group BrandSpace has today launched its largest Trans-Tasman 3D network at Westfield, ahead of the busy Christmas period, in partnership with Binge.

The announcement:

Scentre Group BrandSpace has today announced the release of its 3D enabled large format network. The arrival of the network comes as the busy Christmas period commences at Westfield destinations across Australia and New Zealand.

The network consists of 46 SuperScreens, located in 18 Westfield destinations throughout Australia and 10 SuperScreens in New Zealand, making it the largest 3D enabled network available for brands and businesses to access. It follows a national network upgrade from BrandSpace earlier this year with state-of-the-art technology to support more powerful graphics and greater full-motion capability to their large format displays.

Scentre Group Head of Sales AU, Chris Bolling said: “This latest innovation from BrandSpace allows our business partners to bring creative to life within the most productive retail destinations in the country. While 3D technology itself is not entirely new, the enhanced creativity in close proximity to over 13,400 businesses make this product innovation truly game changing. We are incredibly excited to announce BINGE as our Australian launch partner.”

SuperScreens within the Westfield environment are strategically placed within high traffic areas. With customers already in a primed mindset, the 3D experience enhances that journey, making it not only a creative opportunity to be eye-catching, but actionable.

Internationally, 3D has proven its ability to cut-through and deliver an enhanced customer experience. The rich, memorable, and dynamic storytelling provides a unique advantage when competing for customer time and attention.

To celebrate the launch, BrandSpace will partner with BINGE for the first campaign to amplify BINGE’s new original drama series STRIFE, premiering on December 6. The drama series comes from the producer of Big Little Lies and stars popular Australian actor, Asher Keddie. The series tells the story of a modern, imperfect woman and publisher named Evelyn Jones (Keddie) and her journey from lounge room blogger to becoming a force in women’s media.

Linda Tyson, Mindshare, Managing Partner added “We are so excited to see BINGE as the first brand in Australia to execute a 3D billboard across the retail space in partnership with BrandSpace. We are always looking for new and innovative ways to cut through and what a great opportunity to do so by promoting our new BINGE Original series, STRIFE.”

Source: Scentre Group


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